Cosso for marketing

Briefs, campaign updates and reports,
dictated instead of typed.

Say the client update, the brief or the chat reply, and Cosso types it where your cursor is. Metrics and platform names come out as ROAS, CTR, GA4 and TikTok.

marketing terms
70
median AI edit in our tests
0.6 s

What you said0:18

hi chloe um quick campaign update the meta ads hit a roas of four point two but c t r fell so we'll test new u g c creatives next week no wait this week and i'll send the media plan friday best nina

Campaign updateWritten by Cosso

Hi Chloe,

Quick campaign update: the Meta ads hit a ROAS of 4.2, but CTR fell, so we'll test new UGC creatives this week. I'll send the media plan Friday.

Best, Nina

  • Metrics written the way marketers write them
  • "No wait" understood
  • Laid out as an email

Examples

Briefs, plans and reports,
in docs, chat and email.

The same shortcut works in any app that accepts typed text. Each card shows the text Cosso returned for that dictation, with the marketing vocabulary on.

Campaign briefGoogle Docs

You said

brief for the spring launch the target persona is first time buyers and the goal is brand awareness so keep the tone of voice warm and direct

Brief for the spring launch: the target persona is first-time buyers and the goal is brand awareness, so keep the tone of voice warm and direct.

Quarterly planSpoken list

You said

q four plan one refresh the landing page two retargeting on tik tok three a newsletter every two weeks

Q4 plan: - Refresh the landing page - Retargeting on TikTok - A newsletter every two weeks

Message to a colleagueChat

You said

hey leo can you pull the g a four numbers for the reels campaign before the client call

Hey Leo, can you pull the GA4 numbers for the Reels campaign before the client call?

Client reportEmail

You said

c p l dropped to eleven dollars after the a b test and m q ls were up thirty percent month over month

CPL dropped to $11 after the A/B test and MQLs were up 30% month over month.

What you get on top of plain dictation

Marketing vocabulary,
plus the names you add.

Free dictation turns speech into text. When you choose Marketing and advertising in the app, AI editing also uses the field's vocabulary, and names you save in your dictionary are spelled the way you saved them.

  1. 1Free · on device

    Dictation

    Speech becomes text on your computer, in 99 languages, even offline.

    • Works in every app you type in
    • Audio stays on your computer
  2. 2AI editing

    Marketing vocabulary

    Choose Marketing and advertising in the app. Metrics, ad platforms, analytics tools and funnel vocabulary are spelled the usual way.

    • "g a four" → GA4, "c p l" → CPL
    • "hub spot" → HubSpot, "sem rush" → Semrush
  3. 3Your dictionary

    Your own words

    Clients, brands, campaign names. Add them once in Dictionary.

    • Used on every AI edit from then on
    • Saved on your computer

Before you add your words

Send the key visual to Fiona at Salt Marsh Creative.

After

Send the key visual to Ffion at Saltmarsh Creative.

Same dictation, run twice through Cosso: "send the key visual to fee on at salt marsh creative".

Built-in vocabulary

70 marketing terms,
from CTR to go-to-market.

The list covers performance metrics, ad and social platforms, analytics and SEO tools, funnel vocabulary and creative terms. It's the same list in every country.

"hub spot"
HubSpot
"sem rush"
Semrush
"g a four"
GA4
"c p l"
CPL
"m q ls"
MQLs
"tik tok"
TikTok
  • CTR
  • lookalike audience
  • retargeting
  • Search Console
  • Klaviyo
  • Ahrefs
  • key visual
  • media plan
  • Reels
  • +61
70 terms

Each pair comes from a dictation we ran through Cosso.

For agencies and in-house teams

A shared dictionary
for clients and campaigns.

Add client brands, product names and campaign names to the team dictionary, and everyone's AI edits spell them the same way.

  1. 1

    Create the team in Cosso

    Name it and set its field to Marketing and advertising.

  2. 2

    Invite people by email

    Each person gets admin or member access, on Mac or Windows.

  3. 3

    Add shared words

    They apply to everyone's AI edits right away.

  • Audio stays local

    Speech recognition runs on each person's computer. Recordings are never uploaded.

  • Dictated text isn't kept

    AI edits are processed and discarded. We don't store what was said or written.

  • AI editing can be off

    Turn it off for sensitive work. Dictation keeps working offline.

FAQ

Questions about Cosso for marketing

Will it rewrite my copy?
No. It writes what you said, with punctuation, numbers and platform names fixed. It doesn't add claims or change your wording.
Does it work in Slack, Notion and Google Docs?
Yes. Cosso types wherever your cursor is.
Can I dictate in English and Turkish?
Yes. Dictation detects the language each time, and AI editing is tuned for both.

Other industries

24 fields, each with its own vocabulary.

Dictate your next brief
with Cosso.

Free on Mac and Windows. The marketing vocabulary comes with AI editing, and the first 30 edits are free.